Growing up in Southern Africa, Mawema knew that a career in media and entertainment was on the books for her, though she did not possess the language to articulate it. ![]() Mawema met Nigerian-American screenplay writer and founder of The Shade Room Angelica “Angie” Nwandu at an event hosted by then up-and-coming actress and entrepreneur Issa Rae – and seven years later, The Shade Room has garnered an insurmountable global following that dances on the perimeters of being cult-ish. ![]() Zimbabwean media personality Thembi Mawema joined the well-oiled gossip machine in 2016 as an editor and quickly became a household favorite amongst the Roomies for the quick-witted, personality-filled coverage and perspective she offered. But, for others, it’s a legitimate community space. ![]() For some, the site’s history of controversy, including the likes of American Rapper and personality Cardi B’s complaints about the nature of the content being posted about her as well as being referred to as “ a vile corner of the internet”, is enough to shun the shady space altogether. Since its inception in 2014, The Shade Room has shared over 200,000+ opinions, accusations, and more across its multiple platforms. The “Roomies” according to the platform’s site are referred to as such, “because they ‘live’ in The Shade Room, many of them visit our website/pages every day! Also, our style of delivering the story is similar to the way a friend or roommate would deliver the story to you.” According to the site, they are run for and by their audience, or “Roomies” as they affectionately refer to one another. ![]() The IG account turned global media powerhouse has built itself what seems like an irreplaceable spot within the hearts and minds of the internet’s most avid scrollers. The Shade Room, and its more than 27 Million “roomies” is one such platform that has perfected its recipe.
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